Research: Mr. Gasket is a company that supplies race and muscle cars with gaskets. Founded by Joe Hrudka, it is a brand created under Holley Performance®. To learn more about the brand beyond a brief summary, visit https://www.holley.com/brands/mr_gasket/ .Ultimately, I take from this that their identity lies almost entirely in the service of providing gaskets – a factor the initial logo had not taken into account.
Things I wanted to retain from the initial logo (to merely improve what was already there):
- Keep the brand name “Mr. Gasket” in the composition.
- Keep the same hex code for black (#231f20).
- Keep an outline (more or less) circumscribing the text.
Reference: Looking into the heart of the company, gaskets were the prime objects I used to reference from. On Mr. Gasket’s page of Holley Performance’s website, it outlines the claim that Mr. Gasket is the go-to source for head, exhaust and oil pan gaskets. So those were the three objects I sought to understand more.
These mechanical seals fill the space between two or more mating surfaces, generally to prevent leakage from or into the joined objects while under compression. It’s shape is made up of various holes and others intricacies. These played a significant role in the end design.
Alternatively, here are also some digital stamps of how my process evolved in Photoshop:
Reflection: I wanted to make something that achieved the same simplicity as the initial logo while also emphasizing the gasket. For the A in Gasket, the signature exhaust gasket makes its presence. Outlining the text, I have what looks to be a section of an oil pan gasket. All of these features come together in a way that is now relevant to the product at hand.
Ultimately, I ended up sticking with the idea, and my concept translated itself digitally into Photoshop. Improving the logo instead of refurbishing it, I retained the same simplistic color scheme, brand name and outline with a few adjustments.